I somewhat feel that the reason for a revenue passenger taking a trip is irrelevant. Westjet canada sfo trminal psp#The PSP market is much smaller than those major ones you mention, however, it is no less significant in the context of being considered a successful transborder market. The risk in operating the PSP service falls 100% on the company, not a 3rd party. WestJet has no contract in place to put butts in seats on its PSP operation. That is no longer the case, however, nor has it been for some time. Laxintl, I remember Canada 3000, and Royal, and Air Transat, and even WestJet, all of which have offered charter service to PSP. Wonder if AC will wake up and decide to provide some Canadian competition? I think we'll find out next winter. PSP has a bright future with expanded WJ service, I believe. WJ will survive and thrive with some transborder markets, and those that are not performing at or near forecast are likely to be discontinued, as we've seen happen several times over the last year. I would hope that the airline receives tremendous support for its product, because without it, I suspect fares within Canada and in competitive transborder markets would be much higher than exists today. But the product WJ offers is very different than that of AC, and the fact that it offers a single-class of service and seatback Live TV are part of that differentiation. I mean, until a decade ago, there was so little competition transborder. I'm sure there is a significant challenge, not only with the AC/UA "STAR Alliance" but also with Open Skies in general. The load factor was above 90% (in Mar) for the 4x weekly service to both YYC & YVR. I do know that WJ's service to PSP performed incredibly well this winter.
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